The Victoria ISD Communications Department was among members across the state to receive honors from the Texas School Public Relations Association (TSPRA). The awards were announced at TSPRA’s annual Star Awards Celebration held Feb. 23, 2022, at the Kalahari Resort in Round Rock, Texas during the association’s 60th annual conference.
“Communication has been a big initiative for Victoria ISD over the last year,” said Ashley Scott, the district’s executive director of communications and public relations. “For our district to win top honors in the state for the district's communication efforts, it’s exciting to see our hard work being recognized.”
The district received a Crystal Certificate of Merit for the Bond Election category with the submission of the May Bond Election, six Gold Star Awards, and one Silver Star Award.
This is the first time the Communications Department has won awards.
Below is a list of the awards Victoria ISD won.
Writing Less than 15,000 students
School Matters: Finding their ‘&’ - Gold
School Matters: What is the Administration Report? - Gold
Logo, Trademark, Symbol, less than 15,000 students
May Bond Logo - Gold
Promotional Video, 15,000 to 40,000 students
History of VISD Facilities - Gold
The Work of the Bond Planning Task Force - Gold
Video Production in a language other than English
Mensaje de instrucción de 4 1/2 días para los padres de los campus secundarios - Silver
Crystal Awards - Bond Election
May Bond Election - Crystal Certificate of Merit
About TSPRA Star Awards
Each year, TSPRA recognizes communicators in school districts, education foundations, education associations, and organizations for their work in print and electronic media categories. There are 47 main categories, larger, more comprehensive projects, and special programs are entered in one of ten Crystal Commendation categories or in the Platinum Award category. The Platinum Award honors a year-long project that exhibits the highest standards of excellence in all facets according to research, analysis, communication, and evaluation.
This year, a record-setting 1,662 entries were received. Independent judges evaluate and score each entry based on its own merit. Bronze, Silver, and Gold Stars are awarded based on set criteria. Finally, the judges review their highest-scoring Gold Star winners and select a Best of Category for each division in each of the 47 categories.
Crystal and Platinum entries are not split into divisions and there is only one Crystal winner in each category. Judges are permitted to award Certificates of Merit to Crystal entries that deserve recognition, although they did not receive the main award. No Bronze, Silver, or Gold Stars are awarded in the Crystal categories.